Getting organic traffic is an important part of any Digital Marketing strategy. And the best way to increase your traffic is by getting better rankings on Google.
A solid SEO strategy will help you with that, but there’s more than applying on-page and off-page SEO rules to your blog.
SEO writing is a must, and it will guarantee that you’re not neglecting the user experience on your pages. After all, the page experience is one of the most important ranking factors.
If you want to better understand SEO writing, keep reading!
- What Is SEO Writing?
- Why Is Writing for SEO Important?
- What Are The Basics of SEO Writing?
- What Is An SEO Copywriter?
- SEO Copywriter Job Description
- SEO Copywriting Services
- Freelance SEO Copywriters
- SEO Content Writing Examples
- 10 Must-Follow SEO Writing Rules
- 4 Tips to Learn SEO Writing
- 6 SEO Writing Best Practices
- 4 Best Tips to Be a Successful SEO Copywriter
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What Is SEO Writing?
SEO writing is the process of writing content with the goal of ranking on the first page of search engines like Google. This is achieved by researching relevant keywords and creating optimized content that answers the user’s intent.
Google, for example, uses “spiders” that crawl content to see what it’s about. During this crawl, they learn a lot about the web page through the language used on it.
SEO writing optimizes the content on the page so that search engines will more easily crawl its content and judge it favorably. When it is judged more favorably, it is given a better placement in the SERP.
If the content is created without SEO in mind, it may not appear to be search engine friendly, and the crawlers may not even figure out what the page is about.
Why Is Writing for SEO Important?
SEO writing is done to help content rank better on Google. If the content is not optimized, it will come up several pages back in a search.
And why is it so important to get on that first page?
A study found that the number of clicks that pages get depends not only on getting onto that first page of search results, it also depends greatly on getting as high up on that page as possible.
The first result on the first page gets clicked on by more than 28% of people doing the search. After that first result, the percentages go down with each spot on the page. So you need your site to be one of the first results that people see.
Writing for SEO is also important because it is a marketing technique that keeps going for the life of your website.
Many people do well with PPC advertising, but if they stop paying for that advertising, it will no longer bring traffic.
Good SEO content keeps working for your website no matter what else you do to market your site.
What Are The Basics of SEO Writing?
SEO writing is fairly straightforward, but it isn’t always easy to do.
There is no magic formula for ranking the best in search engine results, but there are several parts of the Google algorithm that we do know about. Content should be written with those aspects in mind in order to rank better.
One of the most important aspects of SEO writing is using the proper keywords. This means knowing what people are searching for when they are looking for sites like yours.
This requires the SEO copywriter to do some keyword research and create a list of words and phrases that need to be included.
It’s also important to use related words in the content. That means words that go well with the keywords that were researched.
Google looks at whether there are a lot of words related to the main keywords to be sure of what the content is about.
Using these related words is called latent semantic indexing, and it helps tremendously with SEO.
The crawlers also assess whether the content is written for an audience or purely for SEO.
This is why SEO copywriters have to avoid keyword stuffing — or putting the same keywords in over and over again so that the content isn’t meaningful for a human audience.
The balance that must be struck is for the content to appeal to human readers as well as search engine spiders.
The use of complex language is another factor in search engine crawls. If the language is too simple and uses too few unique words, it is not assessed as being of high value.
SEO writing has to flow well and be complex enough to impart a lot of information on its topic while using language naturally.